When hearing the term digital marketing, most people hear buzzwords like SEO, SEM, social media, SERPs, tweets, PPC keywords, emailers and videos, affiliates and more...
There are now "visual marketplaces" like Instagram, Tumblr, Pinterest... as well as "virtual" ones via Google Cardboard and VR headsets. Quick influence media like Twitter and slower ones like Facebook. Tiny Snapchats and long Reddits. YouTube mini movies and 6 second Vines. Most exciting of all, the entire consumer funnel from awareness to actual purchase can be blazed through from a single place - your smartphone, tablet or PC; the medium, message and market all rolled into one!
And yet... somehow "digital marketing" has become the business of analytics and data crunching. Reducing people to mere numbers. Everyone is so busy counting clicks, and NOT what makes your product or service click. And how do we know that?
The numbers themselves say so. According to Google, in India: Out of 100 customers, who are accessing brand websites via their smartphone... a whopping 83 are unhappy!
What’s more, 90% of all users considered just TWO choices before making a final choice. So if you aren't the top or second choice, you aren't even in the race. How, why, when did this happen? While the entire world of communication was going digital, advertisers began to forget the most essential truth that underpins all communication through the ages:
Whether they are reading a newspaper, watching TV, tuning into the radio, or surfing, offline or online, the same fundamental rules of consumer behaviour still apply. People are still driven by those age-old compulsions. It is always about awareness, interest, desire and action. We focus on those fundamentals. And that’s how we put marketing back into Digital Marketing.
Talk to us. We can get you back on track to not just more but happier customers.
We bring you results through relentless focus on 3 things: Consumer behaviour, consumer insight and consumer delight!
Building you creative and scalable websites, with a strong consumer orientation and powerful brand presence.
Online advertising firmly founded on consumer insight-inspired creativity that actually brings in consumers.
Giving your brand a distinct identity that makes it memorable to your consumers.
Making your website transaction-ready and helping to boost your online sales surge.
Marketing strategies and creative campaigns for your brand, based on a strong understanding of social media behaviour.
Bringing more people to your website through a canny combination of on-page SEO, off-page SEO and content marketing.